Hema – concept video & imagery

Objective

Hema is a variety store chain and looked for an opportunity to use PNI’s e-commerce platform for their online photo site. The main task of this project was to create compelling graphic assets and a video for client presentations.

For the promo video, I ensured that the client video illustrated how the PNI platform could transform the existing experience- from the homepage to the cart. With the graphic assets, I made sure the imagery shows diversity, optimism and reliability, which are the critical essence of the Hema Brand.