Prismacolor offers high-quality professional art and drawing supplies and they are best known for their coloured pencil sets due to its wide-ranged and rich colour pigments. Prismacolor also runs a site “Studio” – an online gallery where fans post their work and exchange tips & techniques using their own products.
INTERVIEW INSIGHTS & SOLUTION
These results gave me an idea of a tutorial contest. It would take the target audience to reach their end-goals together in the process of learning and teaching. To build a mechanism of a contest site, I quickly sketched a user journey map.
As I reviewed user feedback on the current site, many of the users commented that some pages have great potential to grow if there were more visual aids (i.e video & images) because users could only write text and/or could only upload a single picture on many pages.
As I built an initial wireframe, I was thinking what types of information are the most important to the user and when they would need them. I ran user testings to make sure if they were clear to users.
The test participants provided very insightful feedbacks that I missed in the initial wireframes. I made changes based on the feedbacks. To view more details about user testing and changes, click here:
Initially, I used a duotone effect to make the site look modern and stylish and I chose purple and blue, one of the most popular combinations used in duotone effects. After reviewing the first mockup and ran some user test, I realised that the users do not relate the microsite to Prismacolor because they look completely different. I had to completely abandon the idea of duotone effects and made it similar to its parent site.
INITIAL ART DIRECTION
To make this site and the parent site visually consistent, I adapted colours and textures from Prismacolor brand, while keeping the art direction look modern and fresh. I spent a lot of time thinking through this process reminding myself that this site is for Prismacolor fans.