BRANDING | ART DIRECTION
Hex Hotel is a conceptual boutique hotel located in downtown Vancouver. With the latest in technology and stylish contemporary decor; it is a gathering place and a home for the surrounding design-savvy community to work, gather and relax.
For this collaborated project, I worked on defining and creating their hotel name, brand identity, and style guide.
First, we started with the competitor and the target audience research. This process helped us define the personality of the brand and determine the core message of the brand: Playground for creative minds.
The idea, form follows function, inspired us to use a clean, geometric, and orderly style. We believed this direction represented the hotel’s unique characteristics and its design-savvy guests.
We combined and overlapped the letters to illustrate a house shape in the middle of the logo. We wanted to convey the message that staying at Hex brings the comfort of home. The logo is based on Montserrat font – a typeface with geometric and simple characteristics.